26 September Beauty Launches I’m Shopping to Kick off Fall

September is all about transitions, so it only makes sense that your beauty routine should follow suit. This month, launches from beauty brands like Malin + Goetz and By Rosie Jane blend all the best bits of summer and fall. Whether you’ve already started you autumnal Gilmore Girls re-watch or are holding onto the final weeks of summer, there’s some newness for everyone. Think: citrus-y perfume, pumpkin spiced body-care, and hair tools that do it all.

Read on for our picks for September’s best beauty launches.

Versed Daily Recovery Rich Barrier Cream

There is nothing I love more than a rich, comforting, creamy moisturizer. It’s my thing. So, when Versed launched this restorative formula just in time for the weather change, I knew I had to try it. Turns out, I’m hooked. The blend of squalane, glycerin, and ceramides is deeply nourishing, and utterly spa-like to apply. It’s my new daily go-to and it’s under $30.

Native Vanilla Cream & Pumpkin Body Wash

Pumpkin spice latte season has officially arrived, but the delectable scents don’t have to stop at your go-to coffee shop. Native’s Vanilla Cream & Pumpkin scent is available now, and it promises to add some sweet pumpkin goodness to every step of your self-care routine.

Sidia x Sofie Pavitt Face The Studio Candle

A spa day is always a good idea, but it’s not always that easy to get on the schedule. Now, you can embrace the relaxing vibes of your favorite treatment room from the comfort of your home. Sidia and cool-girl esthetician Sofie Pavitt teamed up to launch The Studio Candle. The scent channels the vibes of Pavitt’s NYC studio with notes of yuzu, rhubarb, neroli, and blonde woods.

Suri 2.0 Sustainable Electric Toothbrush

I’m not usually one to get excited about a toothbrush—but this particular offering changed everything. It’s sleek, chic, and allows you to go through your daily brushing without dealing with wires, chargers, and tangles. See, the battery lasts a full month (which means you can charge the toothbrush only 12 times per year), and, in-between, the toothbrush sits beautifully on your bathroom wall or mirror using a magnetic mount. It all just feels so easy! As someone who cares deeply about the way my home looks (even the bathroom!), it really aligns with my need for everything to feel streamlined. Even better? It comes with a UV travel case to clean your brush each time you pack it, and the heads and bristles are plant-based and recyclable. It’s the perfect toothbrush, truly.

Malin+Goetz Niacinamide Restorative Cream

Malin+Goetz’s latest and greatest is a new face cream that addresses signs of aging, including fine lines, wrinkles, and sagging skin. With niacinamide and gentle actives (like nameko mushroom and alpha arbutin), this formula works to hydrate your skin while improving its texture and tone.

Sarah Creal Beauty Eyes Up Creamy Kajal Liner

It’s hard to find an eyeliner that lasts, especially on textured eyelids. This new launch from Sarah Creal Beauty aims to remedy that. Created with 40+ users in mind, the creamy liner is formulated for easy application and a smudge-proof finish.

Saint Jane Tinx Sex Elixir

We love a celebration of connection, confidence, and pleasure—so when Saint Jane teamed up with Tinx to create a formula grounded in exactly that, we took notice. This blend of glycerin, hyaluronic acid, and purified water acts as an elegant (never sticky) aid in hydration, pH balance, lubrication for moments by yourself or with a partner. It’s fragrance-free and, IMO, quite chic.

Eighth Day Ultra-Rich Intensive Moisturizer

Some skincare is worth the investment. This new moisturizer from Eighth Day was developed by dermatologic surgeon Dr. Antony Nakhla to address skin concerns at the cellular level. It’s formulated with three weights of hyaluronic acid and the brand’s signature peptide-rich plasma to restore skin’s volume and boost hydration.

Anastasia Beverly Hills MicroStroke Brow Pen

There was a time when intensely bold brows were all the rage, but now, a more realistic look is dominating beauty trends. This new MicroStroke Brow Pen from Anastasia Beverly Hills makes this so much easier to achieve. The pen has an ultra-fine tip, making it simple to create thin strokes that mimic real hair. The spoolie on the other end helps finish off your brows.

Shark Glam Hot Tool Air Styling & Drying System

Shark’s new Glam Hot Tool Air Styling & Drying System has everything you need to unveil your best hair yet—seriously, feel free to get rid of the rest of your hair tools. It can replace your go-to flat iron, curler, round brush, and hair dryer. All the tools use a combination of ceramic coating and airflow technology for a frizz-free, glossy finish and speedy styling. Plus, you can choose from a Straight/Wavy or Curly/Coily system for your perfect blowout.

Dae Cactus Fruit 3-in-1 Styling Cream + Taming Wand in Desert Peach

A slick-back is easier said that done, but this launch from Dae makes touchups easy. Tamp down flyaways and smooth frizz with the brand’s beloved travel-sized styling cream and wand, now available in a yummy peach scent that you’ll want to wear as perfume. 

Dior Rouge Dior On Stage Lipstick

Your lips deserve the best. Dior’s new Rogue On Stage lipsticks give your pout some instant color and hydration. The result? Smooth, plumped lips with noticeable pigmentation. Available in 10 long-lasting shades, there’s a lipstick option for everyone.

Estée Lauder Glossy Pout Tinted Lip Oil

Lip oil is always a good idea, especially as temperatures cool down and dry lip season begins. New from Estée Lauder, this oil uses hyaluronic acid, botanical oils, and vitamin E to provide 24-hour moisture. 

Aerin Amber Musk Vanille Eau de Parfum

A change of seasons is the perfect time to find your next signature scent. Start with Aerin’s newest launch, the Amber Musk Vanille Eau de Parfum. This limited-edition gourmand fragrance has notes of vanilla and marshmallow. Orange flower and rose centifolia add a floral layer to the sweet scent.

By Rosie Jane Remi Eau de Parfum

Citrus scents and flavors are everywhere in the summer months, but that doesn’t mean you have to leave that zest behind. By Rosie Jane’s new perfume contains notes of mandarin, cardamom, and white amber for a fresh fragrance that’s warm and citrus-forward—perfect for the final days of summer.

NOYZ Only Human Eau de Parfum

This gourmand fragrance from NOYZ features notes of vanilla bean, Italian bergamot, and cedarwood. It’s a warm scent that feels cozy. Perfect for daily use, you’ll be wanting to keep this eau de parfum on hand all fall and winter long.

Evolvetogether Restorative Hand Wash in Havana

Who says your fragrance journey has to stop at perfume? Evolvetogether’s latest launch is proof that hand wash can feel like a luxury. The Restorative Hand Wash blends enticing scents and powerful skincare that keeps your hands hydrated and protected against environmental stressors.

Marie Veronique All Day Age Delay Emulsion

Get ready to make this daytime moisturizer your new go-to. With ingredients like bakuchoil and carnosine, this emulsion is formulated to reduce visile signs of aging like wrinkles and hyperpigmentation. Plus, you can use it as an under-eye treatment to target fine lines and sagging.

Vintner’s Daughter Understory Vol. 3 Perfume Oil

The latest drop from Vintner’s Daughter already has a waitlist. There are only 300 bottles of the limited-edition perfume oil, but it’s definitely worth adding your name to the list. This earthy floral fragrance has notes of jasmine, violet, and coastal conifers. 

Yves Durif La Suprême

Haircare just got a major upgrade this new paddle brush from Yves Durif. Made in Italy, this luxe brush uses premium boar and nylon bristles. It’s designed to detangle, style, and finish hair, leaving it shiny and sleek.

Burberry Outdoor Blush

Burberry’s pretty new blush couldn’t be better for fall. It’s rich in antioxidant properties and protects against environmental factors, all while leaving behind a fresh-faced color flush that mimics the rosy cheeks you get after an energizing walk in the country. Consider it your secret to a Cotswolds fall in a compact.

Phlur Cherry Stem Eau de Parfum

Finding the perfect fall scent isn’t easy, but this new launch from Phlur is a good place to start. With notes of black cherry, plum nectar, ebony, and leather, this perfume is fruity and bold. It’s the perfect go-to scent before a night out, and it will leave you and everyone else wanting more.

Barefaced Polishing Pads

It’s never been easier to perfect a fresh-faced look. Barefaced’s new Polishing Pads work to exfoliate and renew your skin on your face and body. These pads make it easy to clear your complexion and give your skin a healthy glow. Just be sure to follow up with moisturizer.

Hung Vanngo Beauty Color Story Eyeshadow Palette

Hung Vanngo Beauty is here, and its beautiful. The makeup artist’s namesake collection features everything your makeup bag needs, from eyeshadow palettes to lippies. Whether you want to go natural or bold, there’s a little something for everyone.

La Mer Balancing Treatment Lotion

La Mer’s new Balancing Treatment Lotion is specifically formulated for oily skin. It helps refresh your complexion by improving the appearance of pores, reducing irritation, and smoothing skin. Use morning and night for best results.

NYX Lip Lingerie Liner Stain

This lip liner from NYX is ideal for all-day wear and precise application. It’s waterproof, smudge-proof, and transfer-proof. Available in 12 shades, this formula gives lips major definition, perfect for a plumped look.

Tower28 x Poppi Fizz & Frost Holiday Duo

The holiday season hasn’t started quite yet, but you can start prepping now. Tower28’s collab with Poppi is the perfect way to add some festive cheer to your makeup routine. The Fizz & Frost Holiday Duo features two cranberry fizz-inspired products, the GetSet Powder Blush and ShineOn Lip Jelly. It’s the perfect ode to everyone’s favorite vibrant sparkling drink.

S.S.K. (LABS) Fragrance Kit 01

It’s always a good idea to revisit your fragrance routine. To really delve into your senses, consider a fragrance kit from S.S.K. (LABS). Fragrance Kit 01 is all about amber. It comes with an eau de parfum and two enhancing oils for a scent that’s customizable and uniquely yours.

Olay Super Serum Body Lotion

It’s time to break out your go-to body lotion—dry skin season is here. If you’re in the market for a new moisturizer at a budget-friendly price point, Olay’s new Super Serum Body Lotion is worth adding to your routine. With niacinamide, alpha hydroxy acids, collagen peptides, vitamin C, and vitamin E, this formula has all your needs covered. The results are smoother, firmer, and brighter skin—plus, hydration that lasts up to 24 hours.