Cisco Live 2025 in Amsterdam has officially wrapped up and our SMB booth was a hive of activity—buzzing with partners, customers, and industry leaders eager to see how Cisco is making IT simple, secure, and scalable for small and mid-sized businesses.
A Booth Built for Experience
Our goal was to go beyond just talking about SMB solutions—we wanted to show them in action. With live demos, real-world use cases, and expert-led sessions, attendees got hands-on experience with technologies designed to help SMBs grow and scale with confidence.
Key highlights included:
✅ Secure Networking & Wi-Fi: Showcasing how businesses can stay connected with Cisco Meraki.
✅ Collaboration & Hybrid Work: Demonstrating the power of Webex for SMBs.
✅ Simplified Security: Helping SMBs navigate the cybersecurity landscape with Cisco Secure solutions.
AI: The Game-Changer for SMBs
Artificial intelligence was a major theme across Cisco Live, and SMBs stand to benefit just as much as large enterprises. From AI-enhanced security to predictive analytics in IT management, AI is transforming how businesses operate. At the SMB booth, we demonstrated how AI is embedded into Cisco solutions to:
- Automate IT troubleshooting — reducing downtime and manual effort
- Enhance security with AI-powered threat detection
- Provide intelligent insights for smarter decision-making
For SMBs, AI isn’t the future—it’s here now, helping them do more with less.
SMB Strategy in the Spotlight
Beyond the technology, Cisco’s SMB strategy was a hot topic. We had meaningful conversations with partners and customers about how we’re driving scale, speed, and solutions tailored for SMB growth. From partner enablement to go-to-market programs, our discussions reinforced Cisco’s commitment to empowering SMBs.
A Big Thank You!
A huge thank you to our partners, customers, and Cisco team for making the SMB booth a standout success. The energy and engagement we saw reaffirm that SMBs are a key growth engine—and Cisco is here to support them every step of the way.
Missed us at the event?
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Visit our SMB Solutions page and reach out to learn how Cisco can help your SMB customers thrive in 2024 and beyond!
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