Bassett Furniture Partners with Military Makeover for National Television Return

Bassett Furniture is returning to the makeover television space as lead furniture sponsor of the upcoming season of Military Makeover with Montel. The five-episode series—now in its 43rd season—premieres August 22, 2025, on the Lifetime Network, airing Fridays at 7:30 a.m. ET/PT through September 19.

Airing nationally, Military Makeover follows talk show host and military veteran Montel Williams as he and his team renovate homes for veterans and their families. The featured recipient this season is Marine veteran Sean Reeves of King, North Carolina.

“Bassett has long been known for being in the makeover business, and with our deep roots as a domestic manufacturer with products made in the U.S.A., we jumped at the opportunity to offer support for a local military family,” said Tony Chivari, Chief Marketing Officer, Bassett. “Inspired by Sean’s story, our entire team was determined to create a comfortable retreat for the family that reflects the sacrifices they have made in service to others.”

Bassett supplied furnishings for multiple rooms in the Reeves home, including the living room, kitchen, two home offices, a media/game room, and the master bedroom. The selections were curated by the show’s interior designer Jennifer Bertrand and Bassett Creative Director Anne Spilman-Souter, who also appears in Episode 2, filmed at the company’s Greensboro, North Carolina location.

“Working on this project for the Reeves family was an honor and privilege for me as an interior designer,” said Souter. “The experience feels like barely controlled chaos, but it was worth every moment to see it all come together and make a real difference for this deserving family. It was an amazing experience, and we’re grateful to Jennifer, and the entire Military Makeover team, who were great partners at every turn.”

Furniture Featured in the Makeover Includes:

• Living Room: Moby Sofa and Cascade Occasional Collection
• Dining Area: Nichols Round Dining Table
• Bedroom: Greer Upholstered King Bed
• Game Room: Everett Leather Reclining Sofa
• Home Office: 70” Maple Live Edge Desk
• Additional Items: Bedding, accessories, rugs, and lamps

The transformation was completed in 10 days by a crew of nearly 100 professionals. For information on the Bassett furniture featured in the series, visit stores.bassettfurniture.com.

About Bassett Furniture

Bassett Furniture Industries, Inc. (NASDAQ: BSET) was founded in 1902 by J.D. Bassett and his brother, C.C. Bassett is one of the longest continually operating furniture manufacturers in the United States, operating five plants totaling 830,000 square feet of production space. The brand has a rich heritage spanning five generations and continues to set industry standards in design and production while delivering personalized solutions to customers. Bassett is the omnichannel leader, with a wide range of distribution types, in domestically produced, high-quality upholstery, solid wood and outdoor furniture, serving residential, contract and hospitality markets. Bassett sells approximately 60% of its products through its network of 87 company- and license-owned stores. Bassett also has a significant traditional wholesale business with more than 1,000 open market accounts. Most of the open market sales are through Bassett Design Centers and Bassett Custom Studios which function as a store within a multi-line store featuring the company’s custom furniture capabilities. The wholesale business, including the Lane Venture outdoor brand, also services general furniture stores and a growing number of interior design firms. Bassett products are also directly available to consumers at www.bassettfurniture.com.

About Military Makeover with Montel

Military Makeover with Montel®, a BrandStar Original, is a reality television series focused on transforming the homes and lives of veterans and their families. Hosted by Montel Williams, the series is broadcast on Lifetime® and the American Forces Network, and features a rotating team of designers, co-hosts, nonprofit organizations, and brand partners.

About BrandStar

BrandStar creates custom content and multiplatform distribution strategies to connect people with brands. Through a network that includes television programming, social media, digital marketing, and media management, BrandStar delivers targeted messaging and brand engagement across multiple channels.