Vistech Introduces Color Options API Tool For Selling Amish Furniture

Vistech, a creative agency and portal that helps retailers sell Amish-made furniture, recently announced the launch of its Color Options API. “It’s a must-have tool for websites showcasing Amish-made furniture,” noted Vistech’s co-founder Josh Troyer. “This tool combines wood stains, fabric colors, poly colors, and more from various vendors in the Amish furniture industry. All color samples are displayed on a single, easy-to-navigate page, allowing the comparison of color options across categories and vendors. The Amish furniture industry has long been known for its exceptional craftsmanship, but keeping up with modern business practices can be challenging in the digital world. That’s where VIZTECH stepped in, making updates easier, introducing CGI furniture, and implementing new designs.”

Making Updates Easier

“Before VIZTECH’s innovations,” added co-founder Dave Troyer, “Amish furniture manufacturers relied on CDs, USB drives, and printed catalogs to distribute product updates. Price changes and new product photos were often sent through the mail, making the process expensive and inefficient. Some builders waited until annual furniture shows to share updates, causing significant delays for retailers.

“VIZTECH revolutionized this process by developing viztechfurniture.com, a website where retailers can log in and download updates anytime. This shift allowed builders to instantly and cost-effectively distribute new product information.

“Selling beautiful Amish-crafted furniture comes down to relationships between the builders and the retail stores. Our vision at VIZTECH has always been to make this relationship as easy as possible.”

To further simplify the process, VIZTECH introduced a database of digital products, combining Amish catalogs and photo downloads into one system. This database allows retailers’ websites to automatically update when manufacturers make changes.

“Retail stores that have a website connected to our product database get automatic updates,” added Josh Troyer. “When an Amish manufacturer adds a new product, removes a product, or even changes a picture, our database pushes out the changes.”

Introducing CGI Furniture to Amish Furniture Makers

For Amish furniture makers, showcasing new designs has always been a challenge. Professional photography in stylish home settings was expensive and time-consuming. Before CGI, many builders took photos in their workshops and relied on Photoshop to create artificial backgrounds. Recognizing this issue, VIZTECH introduced CGI furniture models, a technique new to the Amish industry at the time. Another breakthrough was customizable CGI furniture, allowing customers to see pieces in different stains, wood species, and hardware options.

“Ten years ago,” noted Dave Troyer, “salespeople would hold up a small stain sample next to a catalog picture and expect customers to imagine the final product. We now offer digital previews, making it easier for customers to visualize their purchases on websites, kiosks, and marketing materials.”

Attracting Younger Buyers

“We also wanted to change the misconception that Amish-made furniture is stuck in the past,” he continued, “Since our Amish customers do not have direct access to social media or trend forecasting tools, VIZTECH has become their bridge to modern design trends.

“And, to further change public perception, VIZTECH launched an advertising program called Amish Collective, allowing Amish manufacturers to promote their products on Google and social media. Their CGI-designed furniture is now featured on billboards, trucks, and retailer websites.”

Since its founding in 2017, VIZTECH has grown its team and customer base while staying true to its mission: strengthening the relationship between Amish furniture builders and retailers.

“Even though our work is challenging, knowing we bring value to our customers makes it worth it,” concluded Josh Troyer. “We’re honored to be part of the changes happening in the Amish furniture industry, and we look forward to what the future holds.”

For more information on Vistech, go to or call 330-893-3569.